Sara Tecchia Roma New York is proud to present the world premiere of "BREATHE DEEP NYC NO CHARGE," a video by RICHARD P. RUBINSTEIN, at SARA TECCHIA ROMA NEW YORK, 529 West 20th Street, 2nd floor, between Tenth Avenue and Eleventh Avenues.
Reception and premiere: Saturday, April 15th, 2006, 5 to 9pm.
Proceeds from sales of the limited edition DVD will be donated to NYC-based non-profit organization, chashama. One of chashama’s principal activities is matching up artists with unused space for studio or performance use that is being made available from major NYC real estate companies. (www.chashama.org)
"Breathe Deep NYC No Charge" is 16 minutes in duration. It will be screened every hour, on the hour.
Influenced by Fred Friendly and Marshall McLuhan, Richard Rubinstein (www.newamsterdamnyc.com) began documenting on videotape events rarely covered by conventional media. This video, made in September of 1972 with the first generation of handheld Sony video cameras, follows Gordon Matta-Clark along with Ed Baynard, Ted Greenwald, Jan Hodenfield, Peter Levy and Ginger J. Walker on the streets of New York City with a cart made by Matta-Clark loaded with canisters of "fresh air." People were invited to try the fresh air free of charge.